Darwin is now home to Australia’s 35th NAPA Auto Parts branch, supporting specialists all over the Northern Territory.
Located at 10/14 Winnellie Road, Winnellie, the location is an extension and rebrand of the popular Ashdown-Ingram site, which local auto electricians have been seeking both specialist advice and quality parts for years.
The local team of automotive parts specialists can now support local mechanical, electrical and air con workshops with an extended product range from market leading brands and everyday great value through service and knowledge.
This knowledge is referred to as NAPA Know How and allows NAPA Auto Parts to leverage a vast knowledge bank from product teams, local and international brands and state-based specialists who live and breathe aftermarket parts. When combined with the skills and knowledge of local parts specialists, we can ensure you get the right part for your vehicle every time.
With over 90 years’ experience in the Australian automotive aftermarket space, NAPA Know How is the foundation of extensive product knowledge across braking, electrical, air conditioning, servicing, engine cooling, driveline, tools and equipment.
NAPA Auto Parts Darwin is the Northern Territory’s first location, with a satellite branch supporting specialists in Alice Springs. From the Winnellie based branch, the team can reach customers in Darwin, Winnellie, Berrimah, Palmerston City and Casuarina, extending all the way out to Timber Creek, Pine Creek, Katherine, Jabiru, Kununurra (WA), Tennant Creek and surrounding areas.
NQ/NT Regional Manager, Mark Crimston, is excited to finally launch the brand in Darwin and expand the business potential from the Darwin team.
“Shayne and the team have the know how and capability to support local automotive repairers with the right tools, equipment, parts and advice to build trust and help local workshops to be more efficient.
“There will be opportunities to improve service for local and regional automotive repairers however the team at Darwin has a diverse range of knowledge and experience with workshops of all sizes in the area. The team has a strong knowledge of the specialist repairers after years of support and has been spending time over the past year building relationships with generalist workshops. This has translated into success across the various automotive industries from passenger vehicle and 4WD to light and heavy commercial. With tools like NAPA PROLink and state-based distribution centres, as well as a market leading range from the world’s most trusted brands, we have the Know How and capability to support more workshops across the region.”
Importantly, as with all NAPA Auto Parts locations, whilst the brand may be different, we still have the same people you know and trust working behind the counter. The only change Ashdown-Ingram Darwin customers will come to experience is the use of NAPA PROLink.
NAPA PROLink is an online system used to access an enhanced vehicle parts catalogue search engine. It is designed to make it easier for you to efficiently search for and order parts specific vehicles or applications. Key features of the tool is that it provides ‘real time’ information on pricing and inventory at your home branch and surrounding branches, as well as giving you the ability to build customer quotes, order parts online, search for Log Book Service information (requires SmartQuote subscription) plus much more.
With a strong range currently available, over the course of the coming year the NAPA Auto Parts range will continue to expand with new brands and products from world renowned brand leaders becoming available. This means greater access to trusted brands through increased stock levels in locations convenient to you.
For the excellent customer experience you’ve come to expect from Ashdown-Ingram Darwin, as well as the world’s most trusted brands, head to NAPA Auto Parts at 10/14 Winnellie Road, Winnellie, or give the team a call on 08 8984 4222.
