The NAPA blue and yellow has made its mark in Victoria! The 14th NAPA Auto Parts branch has officially opened its door at units 1&2, 5 Rocla Road, Traralgon East, VIC.

Local auto specialists in the Traralgon region have a new look automotive, thermal and mechanical specialist parts supplier, with NAPA Auto Parts bringing new life to an existing building.

The Traralgon branch is a rebranded Ashdown-Ingram store with a customer base to include R&E Sale and R&E Traralgon. The convenient location is known to local automotive specialists as a destination for a wide variety of parts. Importantly, as with all NAPA Auto Parts locations, whilst the outside looks different, inside is very familiar, with the same people you know and trust working behind the counter.

As the first Victorian location opened as well as joining the 13 existing branches located in WA, NSW and QLD – NAPA Auto Parts is quickly being considered as the aftermarket parts location. With more branches expected to pop up in most corners of the country this year, it’s an exciting time to be an automotive specialist. The plan is to have over 125 locations across Australia and New Zealand in the coming years with a rigorous roll out schedule underway.

Scott Laidlaw, NAPA Auto Parts Traralgon Branch Manager, is excited to be the manager of the new location and will draw on his years of experience managing R&E Sale. “The team and I here have roots in the area and between all of us, have a fantastic knowledge of the automotive specialist and mechanical landscape.

“No matter your vehicle or project, we’ve got the knowledge and experience to solve that problem for you. And if the part isn’t here, it isn’t far away”, he said.

For existing R&E and Ashdown-Ingram customers, it’ll be very much business as usual:

  • The same friendly faces you’ve always known, servicing the local community
  • The quality service you’ve come to expect

Customers will now be able to use the NAPA PROLink online system, an extension of R&E’s ProLink and Ashdown-Ingram’s Quantum Pro. The comprehensive system is an industry award winning online ordering platform and auto-electrical catalogue with a search function powered by a national vehicle registration database.

Best of all, both R&E and Ashdown-Ingram customers will be able to access the range they need every day, plus an expanded specialist range in auto electrical, accessories, braking, under-bonnet and under-car products.

With a strong range currently available, over the course of the coming year the NAPA Auto Parts range will continue to expand with new brands and products from world renowned brand leaders becoming available. This means greater access to trusted brands through increased stock levels in locations convenient to you.

For the excellent customer experience you’ve come to expect from R&E and Ashdown-Ingram, as well as the world’s most trusted brands, head to our new NAPA Auto Parts Branch at unite 1&2, 5 Rocla Road, Traralgon or give the team a call on 03 5174 9492.